Prime Highlights-
- Lindeberg appoints Henrik Bunge as CEO from April 1, 2027, to lead the Swedish golf and fashion apparel brand.
- Bunge joins from Björn Borg after 12 years as CEO, with leadership experience at Peak Performance, Adidas Group and Hästens.
Key Facts-
- Lindeberg was founded in Stockholm in 1996 and began as a golf apparel brand.
- The brand sells in more than 35 countries and runs 157 stores in major fashion capitals.
Background-
Swedish golf and fashion apparel brand J.Lindeberg has appointed Henrik Bunge as its next chief executive officer. He will take up the role on April 1, 2027.
Bunge arrives from Björn Borg, the Swedish fashion and sportswear company, where he led the business as CEO for 12 years. The 53-year-old also holds senior leadership experience from Peak Performance, Adidas Group and Hästens.
Lise Kaae, speaking for the J.Lindeberg board, said Bunge understands the industry and knows what it takes to build strong brands. She said the board believes he is the right leader to build on the company’s existing foundation while continuing to grow the business.
Bunge said he has followed J.Lindeberg for many years and respects what the team has built. He described the brand as one with a distinctive identity, strong heritage and great potential. He said he looks forward to meeting the organization, working with the team and strengthening the brand. He added that he is eager to get started.
Founded in Stockholm in 1996, J.Lindeberg began as a golf apparel label and has since grown into the wider fashion and sports apparel markets. The brand sells its products in more than 35 countries and runs 157 stores in major fashion capitals such as Copenhagen, Hong Kong and Shanghai. It also keeps showrooms in Stockholm, Oslo, London, New York, Munich, Salzburg and Zürich.
Its wholesale network reaches close to 2,000 stores, including leading high-end department and specialty retailers worldwide.
