Reputed global business magazine CIOLook is pleased to have Jaakko Jalkanen, the Vice President of Marketing at CybExer Technologies, share with us the qualities that will enable us to lead in this changing world. His leadership is of a visionary kind with strategic thinking coupled with pragmatic thought, leading to productive and goal-oriented results. Jaakko’s ability to balance strategic planning with execution enables him to create marketing strategies aligned which resonate with many different stakeholders. His focus on building cooperation, creativity, and profound understanding of marketplace phenomena makes him an agent towards change within the marketplace for cybersecurity advertising. He has worked to create stories of technical stature and instill confidence and interest in the broader community by the manner in which he works. His cybersecurity training also helped to contribute to the appeal, allowing him to blend work with a calling he was passionate about as an expert. What struck him the most, however, was the technology of CybExer’s cyber range—the flexibility and limitless applications that lay beneath its potential to spearhead the revolution of cybersecurity training globally.
Jaakko employs all means at his disposal to stay in the loop in this fast-paced world. Peer networking is invaluable—it’s really a question of information exchange, though, as it is learning new ideas about how other individuals are solving similar problems. Attending industry conferences is another item on his agenda; these are a way of learning about future trends, technologies, and best practices. Reading research studies and case studies from reliable sources is also something he never misses.
Jaakko is enthusiastic about AI as one of the most interesting marketing technology developments. AI is transforming the way personalization, automation, and data analysis are being carried out.Great marketing is a question of understanding where the people are and how to communicate with them in modern and advanced ways, through the latest technology otherwise through the traditional systems.
Jaakko’s dream is to establish CybExer Technologies as the brand of choice for the cyber range industry in the long run. This involves raising awareness, generating interest, and establishing trust among public and private sector clients.
He attempts to bridge marketing strategy and CybExer Technologies’ mission by guiding its technology’s record-breaking scalability and flexibility in the past. By establishing tighter ties with customers and focusing on the value of empowering cybersecurity readiness, he believes in maintaining long-term growth and driving CybExer Technologies’ greater aspirations.
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