Prime Highlights
- Chipotle will open its first Mexico restaurant on Thursday in San Pedro Garza García, near Monterrey.
- The company plans to expand into Mexico City by 2027 as part of its partnership with Alsea.
Key Facts
- Chipotle operates more than 4,100 stores worldwide and plans 350 to 370 new openings this year.
- The Mexico entry follows a development agreement signed with restaurant group Alsea last year.
Background
Chipotle is set to open its first restaurant in Mexico this week, the company announced on Monday.
The store will open on Thursday in San Pedro Garza García, Nuevo León, part of the Monterrey metropolitan area. Chipotle said the opening forms part of its previously announced partnership with restaurant group Alsea.
Thursday’s launch will be the first in a larger rollout of restaurants across Mexico, including an expansion into Mexico City planned for 2027, according to the company.
Chipotle CEO Scott Boatwright said the company was entering Mexico with deep respect for the country’s culinary heritage and a commitment to delivering the Chipotle experience with excellence. He added that the company’s research had reinforced its belief in strong demand for high-quality, freshly prepared food offered with the customisation and convenience Chipotle provides.
The company plans to open an additional 350 to 370 new restaurants this year as it works to regain growth after a stagnant year and attract customers with new menu offerings. International expansion through partnerships forms a key part of that strategy.
Chipotle said it chose the Monterrey area for its strong economy, growing population and status as one of Mexico’s leading business and innovation hubs. The new restaurant will carry the same menu as its existing US locations.
Chipotle and Alsea signed the Mexico development agreement last year as the US chain moves into the market. The company currently operates more than 4,100 stores worldwide, including locations across the Middle East and Europe.
