Victoria’s Secret Posts Strong International Growth, Led by China Momentum

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Prime Highlights-

Victoria’s Secret reports 45% growth in international sales during the first quarter of fiscal 2026.

China remains a key driver of the company’s expanding international business.

Key Facts-

Retail comparable sales in international markets grew in the mid-teens during the quarter.

The company projects second-quarter net sales between $1.59 billion and $1.615 billion.

Background-

Victoria’s Secret & Co. continues to build significant momentum around its international business and sees global markets as an important growth opportunity for years to come. Victoria’s Secret & Co. posted a 45 percent rise in international sales during the first quarter of 2026.

After adjusting for a reporting shift from direct to European digital sales, international sales still grew 36%, showing continued strength across the company’s operations worldwide.

China stood out as a key driver behind this growth, with management repeating that the international business holds real long-term promise for the company.

Victoria’s Secret has also seen strong engagement across its digital and social media channels in the market, work that’s helping build stronger customer ties and wider brand awareness.

The company said it is taking a deliberate, customer-focused approach to its international growth, listening closely to feedback while sharpening its strategy to keep the growth sustainable.

Victoria’s Secret is also shaping its marketing campaigns to fit local market preferences, work that helps deepen ties with customers across different regions.

Looking ahead, the company expects second-quarter fiscal 2026 net sales between $1.59 billion and $1.615 billion, marking growth of 9% to 11%, supported by continued momentum in North America alongside its business abroad.

Victoria’s Secret believes its disciplined international strategy, locally tailored marketing and growing brand engagement put the company in a strong spot to build on its long-term global growth runway in the years ahead.