Fleets are the lifeblood of the global economy. They stand as an integrated infrastructure that ensures goods reach their destinations, services are delivered, and people and resources are connected across distances. For generations, the efficiency and reliability of these operations rested heavily on experienced management and manual processes.
While effective to a degree, this traditional approach often meant that valuable insights embedded within the daily activity of vehicles and drivers remained largely untapped. The potential for optimizing routes, predicting maintenance needs, ensuring driver safety in real-time, and maximizing fuel efficiency was immense, yet often obscured by a lack of combined visibility and data-driven intelligence.
As industries became more complex and the demands on logistics grew, there was a clear and increasing recognition across the sector: the foundational importance of fleets needed to be matched by a new level of technological sophistication. The era of relying solely on retrospective analysis and reactive responses was giving way to a desire for proactive control and predictive capability.
Businesses began actively seeking solutions that could transform raw operational data into actionable insights, ensuring not just movement, but intelligent, safe, and efficient progress. This collective industry ambition to elevate fleet management from a logistical necessity to a strategic advantage sets the stage for a new chapter, one marked by innovation and technological integration.
It was in this environment of recognized need and burgeoning potential that a transformative force known as Safee Fleet Management emerged. Since its launch since several years, it has empowered a significant evolution, fundamentally changing fleet operations through advanced telematics and cutting-edge IoT technology. Safee’s odyssey is transparently marked by several key milestones as a fleet tracking solution focused on location and performance.
Then, the company significantly expanded its capabilities through comprehensive telematics integration, adding predictive maintenance, driver behaviour analysis, and fuel optimization. A major step was the introduction of its Video in Vehicle Monitoring System (ViVMS), designed to detect critical issues like fatigue, harsh braking, and risky behaviours, powered by a wide array of AI-driven alerts.
Safee also developed the Journey Management System (JMS) to streamline logistics through optimized routes, reduced delays, and better risk assessment. The launch of Tracom provided a complete, seamlessly integrated hardware and software solution.
Crucially, Safee has achieved compliance with key regulatory frameworks, establishing itself as a trusted provider in demanding sectors such as logistics, transportation, and oil & gas. Today, it offers scalable, tailored solutions, serving diverse industries by enhancing fleet performance and actively working to reduce costs.
Defying the Boundaries
What truly sets Safee apart is its comprehensive, results-oriented approach to fleet safety and intelligence. At its core is a strong commitment to proactive safety—delivering real-time alerts, predictive tools to prevent accidents, and driver behavior insights that reduce risk and liability. Moreover, Safee’s flexible architecture supports the most widely used AVL devices on the market, giving clients the freedom to integrate with existing hardware while still benefiting from Safee’s powerful analytics and fleet management capabilities.
Safee’s Journey Management System isn’t just about tracking vehicles—it analyzes traffic, assesses risk and helps plan smarter delivery routes. The platform ensures that in everything it develops—it adheres to regulations, especially in places like the GCC, and it customizes the solutions to fit each client’s needs.
On top of that, the system helps businesses reduce fuel waste and lower emissions through detailed eco-driving data. And with smooth API integration, connecting with other apps is easy, keeping everything running like clockwork.
Thriving with an Exception Approach
Safee’s commitment to innovation and empowerment is deeply rooted in the vision of its founders, Bakr Sarakbi and Rashid Albani.
Bakr Sarakbi, a distinguished telecommunication engineer holding a Master’s degree from Sorbonne University and a PhD in Computer Networks from Polytechnique, brings more than just technical expertise to Safee; he cultivates a uniquely dynamic and forward-thinking environment for the technology team. His leadership, informed by over 10 years in scientific research and more than 20 years of professional experience in network engineering, project management, and technical directorship, empowers the team to push boundaries and develop truly innovative solutions. Dr. Bakr’s approach fosters a culture of continuous learning, experimentation, problem-solving that drives the exceptional technological advancements at Safee.
Rashid is a seasoned engineer and technical consultant driving innovation in vehicle tracking and fleet management solutions across GCC and African markets. With extensive expertise in IVMS, AI-powered video telematics, and compliance with regional regulatory frameworks, Rashid has successfully managed large-scale integrations and government-approved deployments. Under his leadership, Safee Technology has grown to over 200,000 connected vehicles, serving major clients throughout the UAE, KSA, Oman, and various African regions, with a strategic roadmap targeting one million connections. His vision centers on enhancing road safety, regulatory compliance, and delivering scalable, cloud-based SaaS solutions tailored to enterprise needs.
Collaboration is deeply rooted in Safee’s culture, with software developers, hardware engineers, and fleet experts working side by side to build well-rounded, effective solutions. Safee values open communication, giving every team member a voice and creating an environment where new ideas can flourish.
Safee employee-first approach prioritizes flexibility and support—whether it’s offering work-life balance options like remote work for working mothers or promoting a workplace built on mutual respect, diversity, and inclusion.
A Comprehensive Approach
Safee’s comprehensive suite of solutions is tailored to meet the specific needs of each industry, and it covers diverse sectors like:
Oil & Gas:
In high-risk environments, Safee ensures safety through instant in-cabin alerts for speeding, harsh braking and lane deviation, helping drivers remain vigilant. Predictive analytics flag risky driving patterns early, enabling timely interventions that prevent accidents and shape safer long-term behaviors. With dual connectivity via 4G and satellite (backup), its system guarantees uninterrupted tracking and emergency communication—even in remote areas.
Comprehensive journey risk assessments evaluate terrain, weather, and hazards, assigning risk levels to every route for better planning. AI-powered fatigue monitoring and geo-fencing features enhance driver safety while fuel and asset theft prevention tools secure valuable resources.
Logistics & Delivery:
Safee boosts logistics performance with predictive traffic analytics for smarter route planning and real-time tracking. Its platform helps reduce operational costs through fuel management and predictive maintenance. Geofencing adds an extra layer of control and accountability, ensuring secure and compliant deliveries.
Food & Beverage:
Safee helps protect perishable goods with continuous temperature monitoring and real-time alerts that prevent spoilage. Its solutions also ensure compliance with food safety standards such as SFDA regulations, supporting both product quality and brand trust.
Construction & Heavy Equipment:
Idle machinery means lost productivity—Safee’s equipment utilization reports provide insights to keep operations moving efficiently. In parallel, its driver behavior analysis tools improve on-site safety and reduce equipment misuse.
Public Transport:
With Safee’s Journey Management System, transit authorities can streamline route planning and scheduling. Real-time monitoring of driver behavior enhances passenger safety, ensuring a smoother, more reliable public transport experience.
Emergency & Healthcare:
In emergencies, every second counts. Safee enables live tracking of emergency vehicles and AI-powered routing to ensure the fastest, most efficient response. Whether it’s an ambulance or disaster response unit, its technology supports lifesaving operations at every turn.
Tracom: Smart, Independent, and Always Reliable
At the heart of Safee’s hardware innovation lies Tracom device—a powerful and intelligent solution designed to deliver exceptional performance in all conditions. Unlike many traditional tracking devices, Tracom is engineered to operate independently of constant server connectivity. Even if the platform connection is temporarily offline, Tracom continues to collect, process, and store critical data locally, ensuring uninterrupted fleet monitoring. It applies full decision-making logic directly inside the vehicle, detecting all events in real time. With built-in storage, advanced event triggering, and customizable alerts, Tracom guarantees that no essential data is ever lost. Its rugged design ensures high durability under harsh environmental conditions, making it ideal for industries like oil & gas, logistics, and heavy equipment. Combined with seamless integration into the Safee platform, Tracom offers a truly intelligent, fail-safe system that empowers fleet managers with continuous visibility and control, even under challenging circumstances.
Safee stands out as a fully integrated platform, combining advanced hardware and intelligent software into a seamless ecosystem that delivers complete, end-to-end fleet management solutions
Overcoming the Adversities; Expanding the Mark of Excellence
Safee, as every other platform has faced a variety of challenges head-on, however, it explored and implemented its own approaches to turn them into growth opportunities. One major hurdle was adhering to data regulations in certain countries that required local server storage, making traditional cloud-based solutions unfeasible. This pushed the system to develop a flexible, deployable system independent of cloud providers, increasing its workload but ensuring it met regulatory demands.
In a highly competitive market, Safee managed to stay ahead by offering competitive pricing, even in the face of inflationary pressures, which attracted more customers and strengthened its market position. Constantly changing government regulations in industries like oil & gas, security, and quality control required a nimble and compliant approach. Safee observed this opportunity closely and ensured that its solutions are created by adhering to the highest standards.
Safee faced initial integration challenges due to the wide variety of hardware used in fleets, so, it upgraded the platform to support virtually any device, making expansion smoother, and to further streamline its operations and reduce reliance on third-party vendors, Safee began manufacturing its hardware solutions, like Tracom device, ensuring complete compatibility with its software solutions.
Safee is dedicated to pushing the boundaries of innovation across multiple fronts. Its key focus on expanding AI capabilities is driving the implementation of machine learning and predictive analytics, enabling smarter, data-driven decisions that anticipate and address fleet challenges before they arise.
Seamless Integration and Data Security: A Foundation for Success
In today’s globalized economy, integration with local systems and adherence to in country- regulations are essential for fleet management success. Safee places a strong emphasis on ensuring its platform is adaptable to various systems, laws, and standards in different regions. This includes seamless integration with platforms like Wasl in Saudi Arabia and similar platforms across the Gulf region, which facilitate real-time vehicle tracking and monitoring. By ensuring compatibility with local regulatory frameworks, Safee ensures that businesses comply with all necessary requirements while optimizing their operations.
Equally important is safeguarding the vast amounts of data generated by fleet operations. Safee platform uses state-of-the-art encryption and follows best practices in cybersecurity to maintain the integrity and confidentiality of fleet data. By adhering to strict data protection standards, Safee provides businesses with the peace of mind that their data is secure while ensuring compliance with regional and international data privacy laws.
Exhibiting Proficiency
To effectively manage and optimize your fleet, the team at Safee emphasizes the following best practices:
- Set Clear Goals: Define objectives like reducing fuel use, improving safety, or boosting productivity to guide technology choices and measure success.
- Choose Scalable Solutions: Select flexible systems that grow with your fleet and easily integrate new features or devices.
- Leverage Data Analytics: Use fleet data to spot inefficiencies, optimize routes, and drive cost-saving decisions.
- Focus on Driver Behavior: Monitor and improve driving habits to lower costs, reduce accidents, and extend vehicle life.
- Invest in Training: Equip your team with the skills to fully utilize fleet management tools through ongoing training and support.
- Monitor Consistently: Use regular reports and dashboards to maintain efficiency and catch issues early.
- Prioritize Sustainability: Choose solutions that promote fuel efficiency and emissions reduction, helping meet environmental goals while saving costs.
Eyes on the New Horizons
Safee is revolutionizing fleet management by integrating advanced software and hardware solutions, offering comprehensive tracking and monitoring capabilities. Its approach focuses on cost reduction and enhanced safety through optimized routes and predictive vehicle maintenance. By harnessing the power of AI, IoT, and big data, the company is driving smarter, more efficient fleet management practices.
As its operations expand globally, Safee remains committed to providing tailored solutions that meet the specific needs of new markets. Its sustainability initiatives empower fleets to reduce emissions and improve fuel efficiency, while its user-centric design ensures a seamless and intuitive experience for all users. Through strategic partnerships, Safee continues to foster technological excellence, driving innovation and shaping the future of the fleet management industry.
