Prime Highlights
- Uber Eats has introduced a new cart feature that allows users to quickly build grocery orders using lists or photos.
- The feature strengthens Uber Eats’ position in the growing and competitive grocery delivery market.
Key Facts
- The cart tool is available at major retailers, including Safeway, Albertsons, and Kroger.
- Uber’s delivery bookings grew 26% year-on-year to $25.4 billion in the fourth quarter, showing strong demand for food and grocery delivery.
Background:
Uber Eats has launched a new cart feature to make grocery shopping easier, as it expands in the competitive delivery market.
Revealed on Wednesday, the feature allows customers to create a grocery cart by typing their shopping list or uploading a photo, including handwritten notes. The system finds products from nearby partner stores and adds them to the cart. Users can review and change their items before checkout.
The tool is now available at major retailers like Safeway, Albertsons, and Kroger. Uber said it considers customer preferences and current store inventory to provide accurate and relevant suggestions.
In a company statement, Praveen Neppalli Naga, Uber’s technology lead, said the feature was developed to address everyday user needs and deliver practical solutions within the app. He added that the goal is to create tools that feel natural and easy to use.
The launch forms part of Uber’s wider push to incorporate advanced technology across its services. Last year, the company added automated menu descriptions and review summaries to help restaurants and improve the customer experience.
Uber Eats is competing with DoorDash and Instacart in the growing grocery delivery market. Both Uber and DoorDash started grocery services in 2020 during the Covid-19 pandemic, challenging Instacart’s early lead. More recently, Uber has expanded its grocery partnerships to include Aldi and FreshDirect.
The company reported that gross bookings in its delivery segment climbed 26 percent year-on-year to $25.4 billion in the fourth quarter, reflecting steady demand for food and grocery delivery.
With this latest addition, Uber Eats is looking to make grocery shopping faster and more convenient while reinforcing its position in the evolving retail market.
