Prime Highlights
- Ferrari launched its first fully electric vehicle, Luce, as part of its move into the luxury EV market.
- The electric car delivers over 1,000 horsepower and offers a driving range of more than 500 kilometres.
Key Facts
- Ferrari is known globally for high-performance sports cars and premium luxury vehicles.
- The Luce is Ferrari’s first five-seater and four-door electric model designed for family-focused luxury buyers.
Background
Luxury sports car maker Ferrari has introduced its first fully electric vehicle, called Luce, marking a major step in the company’s move toward electric mobility. The launch comes as several rivals in the luxury car segment continue to slow their electric vehicle plans due to weaker demand.
The new four-door model was developed with support from former Apple design chief Jony Ive and his design group LoveFrom. Ferrari designed the Luce as a five-seater vehicle aimed at wealthy families looking for luxury, comfort and modern technology in an electric car.
The company said deliveries of the vehicle will begin in the fourth quarter of 2026. The Luce carries a price tag of €550,000 and represents nearly five years of development work. Ferrari executives stated that the model combines advanced electric technology with the emotional driving experience traditionally linked to the brand.
The vehicle uses four electric motors, with one motor powering each wheel. The setup generates more than 1,000 horsepower and allows the car to reach speeds above 310 kilometres per hour. Ferrari also said the vehicle can travel more than 500 kilometres on a single charge.
The company aims to attract buyers in markets such as China, where electric vehicles have gained strong acceptance and taxes on large petrol-powered cars remain high. The Luce also features a larger body design and a spacious interior with leather, glass and aluminium finishes while keeping several physical controls instead of relying only on touch-based systems.
