Hyderabad, India | July 16, 2026 — Zithara.AI, an AI-powered customer engagement platform designed for offline retailers, has announced a strategic partnership with Palmonas, one of India’s fast-growing demi-fine jewelry brands, to strengthen customer engagement, improve retention, and support revenue growth through intelligent, data-driven customer relationship management.
The collaboration will see Palmonas deploy Zithara.AI’s AI-powered CRM platform across its retail operations, enabling the brand to consolidate customer information from multiple touchpoints into a unified view. The platform is designed to help retailers better understand customer behavior, create personalized engagement strategies, and build stronger long-term relationships with customers.
Enhancing Customer Engagement Through Data-Driven Insights
As retail businesses increasingly navigate both digital and physical customer journeys, the ability to deliver timely and relevant interactions has become a key differentiator. Through the implementation of Zithara.AI’s platform, Palmonas aims to leverage advanced customer segmentation, automated engagement workflows, and personalized communication to create more consistent and effective customer experience.
Integration will enable the brand to analyze customer interactions across online and offline channels, helping identify opportunities for targeted campaigns, timely follow-ups, and more relevant customer outreach. By connecting digital inquiries with in-store engagement, the platform is expected to support improved conversion rates, stronger customer retention, and increased repeat purchases.
Supporting Growth Through Smarter Retail Technology
Commenting on the partnership, Mr. Hitesh Magoo, Chief Marketing Officer, Demifine Fashion Pvt. Ltd., said:
“At Palmonas, creating meaningful customer experiences has always been central to our growth strategy. As customer discovery increasingly begins through digital channels, one of the key opportunities for retailers lies in transforming that interest into store visits and long-term brand relationships. We were looking for a solution that could intelligently manage customer engagement across multiple locations while supporting stronger conversions and customer retention.
Zithara.AI’s platform aligns with these goals by enabling personalized interactions that help drive store visits, improve engagement, and support sustainable business growth. We look forward to leveraging its capabilities as we continue expanding our retail footprint.”
Enabling Scalable Customer Relationship Management
Varun Kashyap, Co-Founder of Zithara.AI, said:
“We are delighted to partner with Palmonas as the brand continues its expansion journey. Our platform is built to help retailers organize, understand, and activate customer data to create more structured and personalized engagement strategies. This collaboration reflects the increasing adoption of AI-driven technologies by offline retailers seeking to strengthen customer relationships, improve retention, and drive measurable business outcomes.”
Sridevi Reddy, Co-Founder of Zithara.AI, added:
“Our mission is to help retailers become more customer-centric and data-driven in their approach to engagement. Through this partnership, we aim to support Palmonas in delivering personalized experiences at scale while building stronger and more meaningful customer connections throughout the customer lifecycle.”
Strengthening the Future of Offline Retail
The partnership underscores the growing role of artificial intelligence in transforming customer engagement strategies within the retail sector. As brands seek to deliver more personalized experiences and improve customer loyalty, AI-powered platforms are increasingly helping retailers bridge the gap between customer expectations and operational execution.
By integrating Zithara.AI’s customer engagement platform, Palmonas aims to establish a scalable framework that supports efficient customer relationship management while contributing to long-term growth objectives.
About Zithara.AI
Founded in 2021 by Sridevi Reddy and Varun Kashyap, Zithara.AI is a Hyderabad-based retail technology company focused on helping offline retailers leverage artificial intelligence to drive customer engagement and business growth.
The platform combines customer intelligence, lead management, voice analytics, and omnichannel communication capabilities to help retailers deliver personalized experiences, improve sales performance, and strengthen customer relationships. Serving sectors including jewelry, fashion, electronics, and lifestyle retail, Zithara.AI enables businesses to adopt intelligent, scalable solutions tailored to evolving consumer expectations.
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