Lee Choonjae recognized a critical gap in the manufacturing industry, where large corporations struggled to quickly adapt to market demands. Driven by the need for agile and innovative solutions, he founded TEIA Co., Ltd. with a small, dedicated team. Their creativity and determination enabled TEIA to achieve an impressive $1.5 million in turnover in its first year. By leveraging government support and collaborating on groundbreaking projects, TEIA quickly distinguished itself from competitors. Under Lee’s leadership, TEIA continues to innovate and set new industry standards, demonstrating the importance of efficiency, adaptability, and strategic thinking in a competitive market.
Lee Choonjae, CEO of TEIA Co., Ltd., has significantly impacted South Korea’s industrial landscape by spearheading innovation in manufacturing technology. With over 20 years of expertise in IT and Operational Technology (OT), he founded TEIA to address the challenges posed by the Fourth Industrial Revolution. The company specializes in advancing IT and OT solutions for smart factories, such as IoT devices and software platforms. Under Lee’s leadership, TEIA has pioneered cutting-edge solutions, enabling real-time data acquisition and operational efficiency. His commitment to sustainability, employee engagement, and technological innovation positions TEIA as a leader in the evolving manufacturing industry.
TEIA Co., Ltd. emphasizes collaboration with external companies, institutions, and universities to drive innovation. Recognizing the limitations of developing all technologies in-house, it focuses on core products while partnering with organizations possessing complementary expertise. These collaborations, fostered through customer interactions, government partnerships, and seminars, enhance both human and technical cooperation, enabling TEIA to deliver integrated solutions that meet market demands effectively. Additionally, TEIA prioritizes diversity and inclusion in hiring, conducting thorough recruitment processes and fostering an inclusive workplace culture. By aligning its future vision with employee development, TEIA ensures continued innovation and organizational success.
Recognized by Insights Success as Korea’s Top Tech Companies Reshaping the Future in 2025, TEIA Co., Ltd. stands as a beacon of innovation and adaptability in the fast-evolving industrial landscape.
