Think about any impressive building you’ve ever admired. It tells a story. A story of someone’s dream, clever design work, and the materials they chose carefully against weather and just plain getting old.
However, from a prolonged duration, the construction world has been struggling with fundamental challenges: how do you make sure these huge efforts truly last? How do you really shield them from the weather and heavy use day after day? Constructors needed more than just standard materials; they desperately needed advanced ways to boost performance, guarantee buildings would stand for ages and provide solid protection.
That’s actually where the story of MC-Bauchemie comes in, starting back in Germany in 1961. It all began with a simple yet powerful idea: to help build structures that truly endure. The people behind it were really passionate about exploring the impact of using smart, cutting-edge chemical technologies to improve and protect infrastructure.
They saw a clear demand in the market for longer-lasting performance, and deciding to meet that need became their driving force. From the very beginning, the founders held this deep belief that genuine innovation wasn’t just an option – it had to be absolutely fundamental to everything they created.
Today, MC-Bauchemie stands as a leading international manufacturer of construction chemical products and technologies. True to its tagline—BE SURE. BUILD SURE—MC-Bauchemie defines reliability, quality and long-term performance. With over 60 years of experience and a presence in more than 45 countries, the company continues to create a strong legacy rooted in innovation, sustainability and technical excellence.
This spirit continues to define MC-Bauchemie. “We see ourselves not just as suppliers, but as solution providers and long-term partners to our clients. Our goal isn’t only to deliver products, but to offer expertise that improves the quality and durability of construction, from industrial facilities and infrastructure projects to residential buildings,” shares Mr. Hitesh Raj Anand, Regional Manager (Strategic Marketing & Specifications) MC-Bauchemie India Pvt. Ltd.
With a strong academic background in Engineering and a master’s in international business and marketing, Mr. Hitesh Raj Anand brings over Eleven years of experience in the Construction Chemical Industry. He began his career as a Business Development Executive, where he not only focused on market expansion but also gained hands-on exposure to waterproofing, structural repairs, rehabilitation, and strengthening applications. This early experience laid a solid foundation for his multifaceted growth.
Over the years, Mr. Hitesh has successfully handled roles in Sales & Marketing, Specifications, Product Development, and Leadership, showcasing his ability to blend technical expertise with strategic insight. Currently, he leads the Specifications and Technical Support functions for the North & East Region and manages Pan-India Marketing initiatives. His journey is a demonstration to continuous learning, adaptability, and impactful leadership in the construction chemicals domain.
Under his leadership, MC-Bauchemie India sets itself apart through a strong combination of technological depth, on-ground adaptability and customer-focused service. While many companies in the construction chemicals space offer quality products, their solutions often follow a more standardized, one-size-fits-all approach.
In contrast, the company focuses on tailor-made systems that are fine-tuned for local site conditions, climate variations, and project-specific challenges.
Its offerings go beyond just supplying materials — MC-Bauchemie provides complete systems in areas like concrete admixtures, waterproofing, industrial flooring, repair and protection, tile fixing, and sealants. These are backed by German R&D and localized innovation, ensuring both global performance standards and regional relevance.
Unlike providers who focus solely on retail or cement-based materials, MC-Bauchemie serves complex infrastructure and industrial needs with high-performance, durable, and technically robust products. The company is immensely proud of its strong technical support team, who work directly with applicators and engineers on-site, ensuring correct usage and long-term performance — a level of engagement that’s still rare in the industry.
Additionally, the company’s local manufacturing footprint across India allows to maintain reliable supply chains, quick delivery times, and consistent quality, which is critical in fast-paced projects.
Innovation – A Mindset Reflected
At MC-Bauchemie, its core principles — Innovation, Quality, Sustainability, and Customer Partnership — drives every aspect of its operations.
The company believes in developing cutting-edge, reliable, and eco-friendly construction solutions through continuous R&D. Its products are engineered to enhance durability, reduce maintenance, and simplify application processes, which in turn improves manufacturing efficiency and product consistency for the clients.
In India, MC-Bauchemie has been adding significant value through its involvement in major infrastructure and industrial projects. To support this growth and ensure operational efficiency, the company has established four strategically located production plants—Halol (Gujarat), Kundaim (Goa), Kolkata (West Bengal), and its newly opened facility in Bhiwadi (Rajasthan).
These plants have been enabling the company to create a robust and responsive value chain, ensuring timely delivery of high-quality products across the country while maintaining the consistency and reliability it is renowned for. MC-Bauchemie India envisions becoming the most trusted name in sustainable construction solutions nationwide. Its goal is to shape a stronger, safer and more resilient built environment by pioneering long-lasting, high-performance technologies.
MC-Bauchemie aims to lead the industry in product innovation and in advancing environmental stewardship and setting new standards for customer-focused growth. By leveraging global expertise and strong R&D capabilities, the company delivers tailored, eco-conscious solutions that add real value to its clients.
With a robust portfolio tailored for the construction and infrastructure sectors, MC-Bauchemie India delivers high-performance, innovative, and sustainable solutions that address the full spectrum of project needs—from foundation to finish. Its offerings span Concrete Admixtures that enhance workability and durability; Surface Protection Systems designed to shield concrete and steel structures; and specialized Grouting Solutions for anchoring and load transfer.
The portfolio also includes advanced Waterproofing Systems to prevent water ingress, Industrial Flooring Systems built for durability and chemical resistance, Repair and Restoration Products that extend the life of aging infrastructure, and high-precision Injection Systems for internal sealing and waterproofing.
Each solution is engineered with German technology, rigorously adapted to Indian site conditions, and crafted to support both large-scale infrastructure projects and complex, small-scale constructions—making the company a one-stop partner for long-term structural performance and resilience.
Adaptation, Implementation, Optimization
“One key approach is our close collaboration with clients and applicators. We actively engage with them on-site to understand challenges first hand—whether it’s climate conditions, substrate variability, or application constraints,” shares Mr. Hitesh.
In his perspective, this process assists in fine-tuning product formulations, offering customized solutions, and provide technical training to ensure seamless application. He adds, “We also invest heavily in R&D and field testing. Our technical teams work closely with manufacturing and site teams to simulate local conditions and ensure our products perform consistently in real-world scenarios.”
Long story short, MC-Bauchemie’s strategy is all about staying close to the field, listening to its customers, and constantly advancing to meet the dynamic needs of the construction industry.
Channeling Challenges into Measurable Outcomes
Despite being a leader in construction chemicals, operating in a country as vast and varied as India brings its own set of challenges—from navigating extreme climate conditions that impact product performance to addressing the needs of a highly price-sensitive market.
In many smaller towns and rural regions, awareness of construction chemicals remains low, while reaching these areas is often complicated by difficult logistics and a shortage of skilled applicants who can ensure proper product use. However, at MC-Bauchemie India, each of these challenges is seen as an opportunity in disguise.
By conducting hands-on training sessions and workshops, advocating value-driven solutions that emphasize long-term benefits, strengthening its supply chain with localized manufacturing and distribution, and investing in skill development, the company is solving problems—and laying the foundation for a more informed, efficient, and future-ready construction industry. Through every step, MC-Bauchemie India continues to build on its promise of trust, durability and innovation.
To make this happen, MC-Bauchemie India prioritizes continuous innovation and technological advancement to enhance its product portfolio and address the evolving needs of the construction industry. A significant commitment of resources—10% of its manpower and financial investments—is dedicated to research and development. This focus enables the company to develop over 200 specialized construction chemical products tailored to diverse applications.
To support its R&D efforts, the company has established state-of-the-art laboratories and training centers, such as its facility in Goa. These centers facilitate the development of new products and ensure that specialized contractors receive proper training under the supervision of qualified civil engineers.
Its EmceColor Flex system has become a standard for infrastructure protection in India, offering durable defense against environmental factors such as salts, chlorides, and carbonation. Notably, it was used in the Mumbai Trans Harbor Link, which opened in January 2024.
Eyes Lifted to the Distant Dawn
MC-Bauchemie India thrives with a key goal to localize more of its product development and production. This helps the company to respond swiftly to regional demands while maintaining global standards. The recent expansion with its four Indian Manufacturing Unit in all different regions is just the beginning. Mr. Hitesh expresses, “We aim to add more such strategically located facilities to ensure timely delivery and efficient service across India.”
On the product side, the primary focus remains on continually innovating eco-friendly, high-performance systems that support India’s evolving infrastructure needs from green buildings to resilient transportation and industrial projects.
He expresses, “Ultimately, we envision MC-Bauchemie India becoming a go-to partner in the construction chemicals space, known not just for quality products, but for providing holistic, forward-thinking solutions that empower the industry to build smarter and stronger.”
