Dr. Harold Mayaba is an applied economist, agribusiness strategist, business consultant, and speaker, based in New Zealand. He holds a PhD in Applied Economics (Agribusiness) from Lincoln University, where his research focused on consumer behavior, policy impacts, and market transformation within the agribusiness sector.
He is also the Founder of H|M Agri-Food Consulting & Speaking and TRADEit Zambia. His work integrates consumer behavior insights, investment strategy, and sustainable value-chain development to support organizations, entrepreneurs, and investors in making informed, impact-driven decisions. He specializes in willingness-to-pay analysis, market intelligence, agribusiness strategy, and emerging market development.
Beyond consulting, he is a speaker known for connecting inspiration with practical strategy. He supports leaders and organizations in translating vision into structured action, particularly in contexts of transition, growth, and innovation.
With experience spanning academia, business development, research, and international speaking, Dr. Mayaba brings a balanced perspective that combines analytical depth with real-world application across African and global markets.
