Blinkit a quick-commerce platform owned by Zomato will introduce Bistro, a new food delivery service meant to deliver food within 10 minutes. With the launch, Blinkit expands its play in the fast-growing instant food delivery segment, shifting focus beyond traditional grocery offerings. Although Zomato had attempted a similar service, Instant, which was eventually shut down, the new Bistro service is to be marketed as a standalone app. The geographic areas covered by Bistro remain undisclosed at this point.
The quick-commerce industry seems to be becoming more competitive now, with many platforms vying to corner different delivery niches like groceries, clothes, medicines, and now foods. Recently, Swiggy announced its own Bolt service, which promises delivering food in 10 minutes, while Zepto was also developing a standalone app for the Café service. This shows that speed of delivery is becoming such a need in urban markets. Further, in the last month alone, Bengaluru-based 10-minute food delivery startup Swish raised $2 million from its first round of funding led by Accel Ventures, which further testifies investor confidence in this sector.
The entry of Blinkit in the rapid food delivery market is considered as a strategic step in strengthening Zomato’s presence in the larger quick- commerce space. Consumer demand for fast and convenient delivery services is growing day by day, which increases competition among players looking to provide the fastest delivery times and expanded service range. In that respect, Bistro, a Blinkit offering, will capture a huge share of this market segment.
As the quick-commerce industry evolves, companies are increasingly competing to focus on speed, convenience, and service diversity as ways to attract consumers and investors alike. Thus, Blinkit’s decision to invest in the 10-minute food delivery sector is part of a trend where companies can compete based on their ability to ensure speed and customer-centric offerings as the basis for competition in the modern e-commerce landscape.