Amazon Prime Day 2025 Will Be Record Four Days, July 8-11

Amazon Prime Day
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Prime Highlights

  • Amazon Prime Day 2025 will be four consecutive days, July 8-11, with additional time to shop.
  • “Today’s Big Deals” will go live each day at midnight, and young adult members will earn 10% cashback on select purchases.

Key Facts

  • The sale is the longest Prime Day ever, at 96 hours instead of its usual 48.
  • More than 35 product categories will be discounted, including best brands like Apple, Dyson, Bose, and Amazon products.
  • New members have access to the sale via a free 30-day Prime trial, and young adults get exclusive cashback rewards.

Key Background

Amazon Prime Day 2025 will be the biggest and longest iteration of the sale to date. Traditionally having been a two-day event, Prime Day this year will run from July 8 at 12:01 a.m. PDT through July 11 at 11:59 p.m. PDT and will be a 96-hour extravaganza of deal and special offers in many categories.

This year’s event includes a fresh element called “Today’s Big Deals,” which refreshes big deals every day at midnight during the sale. This is practiced in an attempt to keep shoppers engaged during the four-day sale, prompting them to keep coming back repeatedly. Amazon is also targeting young people with a special advantage for 18 to 22-year-old Prime members offering 10% cashback on select categories, twice what they would otherwise receive.

Prime Day 2025 will also feature deep discounts on more than 35 shopping categories like electronics, home appliances, fashion, beauty, toys, kitchenware, and Amazon products like Echo speakers and Fire tablets. Apple, Dyson, Bose, Lego, and Ninja are some of the brands to feature as well.

This year’s festival includes 26 countries, expanding Amazon’s global reach even further. It introduces new entrants such as Ireland and Colombia, in addition to maintaining robust participation in top markets such as the U.S., UK, Canada, India, Germany, and Japan.

Amazon is also going all out with pre-event early offers, some of which are already live. Early-bird offers allow consumers to bag limited-period discounts before the masses. As competition intensifies from Walmart, Target, and others, Amazon wants to generate maximum eyeballs, boost Prime memberships, and cement its position further in the e-commerce space.

In order to get the most out of Prime Day, consumers are urged to build wish lists, download Amazon’s app so that they can get notifications, and track prices closely to avoid overpriced pre-sale prices. With AI-powered tools and faster delivery logistics, Amazon is positioning Prime Day 2025 as its most advanced and buyer-friendly shopping day ever.

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