When Vivek Jaiswal established Tread Rubber Company in 2009 and then Rubber compound sheet manufacturing in 2015, he had already been advancing on a journey of evolution, finally launching Tydoc Tyres as India’s leading tyre manufacturing innovator.
Today, in his words, “We don’t just make tyres – we move possibilities.” How Vivek and his team are doing it is discussed in detail by him in an exclusive interview with Insights Success. Let’s get enamored by that inspirational tale.
Sir, what made you decide to become a leader in your field and focus on creating new growth opportunities?
Leadership, for me, was never about authority—it was about answering a deeper calling. After completing my Master’s in International Business, my first venture, an international call center, failed. That moment pushed me to make a choice: either accept defeat or rise with greater purpose. I chose to rise.
As I transitioned into global chemical trading and later into rubber manufacturing, I realized that I wasn’t just entering industries—I was meant to transform them. I saw immense potential in India’s tyre and rubber ecosystem and felt compelled to elevate it through innovation, forward integration, and world-class manufacturing. That desire to build something meaningful is what shaped me into the leader I am today.
What are the biggest challenges your industry faces, and how have you worked to overcome them?
The tyre and rubber industry faces several critical challenges: technological stagnation, inconsistent quality standards, and increasing pressure to balance performance with sustainability.
To overcome these barriers, I transformed Tydoc into a technology-led manufacturing ecosystem. We invested heavily in advanced production lines, precision testing systems, and rigorous QA processes. We engineered sustainability into our compounds and created tyres that consistently meet and exceed global benchmarks.
For me, challenges are not roadblocks—they are catalysts for innovation.
What keeps you motivated to come up with new ideas, even when times are difficult?
My motivation is fueled by the belief that failure is not final—it is formative. My early setbacks taught me that creativity emerges when comfort ends.
I draw strength from the thousands of customers we serve, the 500+ employees who believe in our mission, and the idea that our innovations directly strengthen mobility, infrastructure, and industry.
Difficult times don’t diminish my drive—they sharpen my resolve.
How do you approach taking risks when you’re trying something completely new or different?
Risk as a catalyst for growth. Every major milestone in my journey—from moving from trading chemicals to manufacturing rubber compounds, to later building a full-scale tyre production facility—was a significant risk.
But each decision was anchored in deep market study, calculated intuition, and unwavering conviction.
My philosophy is simple: If a risk aligns with your purpose and long-term vision, it is worth taking.
What does “innovation” mean to you personally, beyond business success?
Innovation is not just creating new products; it is creating new possibilities. It is the willingness to challenge outdated norms, the courage to design better solutions, and the commitment to drive positive impact.
Beyond business metrics, innovation is about elevating safety, enhancing mobility, reducing environmental impact, and improving the everyday lives of people.
It is a responsibility—a duty toward the future.
How have your life experiences shaped the way you lead your team and make decisions?
Real struggles have shaped my leadership. Failing early taught me humility. Building businesses from scratch taught me resilience. Navigating complex markets taught me clarity.
Because I’ve experienced the hardships firsthand, I lead with empathy and purpose. I listen, I empower, and I make decisions that are not driven by fear but by informed conviction.
My life experiences have shaped me into a leader who values people as deeply as performance.
Can you share a specific moment when your work has made a positive impact on people, your industry, or society?
One defining moment was when our customized rubber compounds revolutionized the conveyor and tyre-supporting industries. By delivering solutions precisely tailored to customer needs, we improved efficiency, reduced downtime, and transformed operational standards for many manufacturers.
But the impact closest to my heart has been on our people. When Tydoc grew to over 500 employees, I realized we were not merely building a company—we were building livelihoods, supporting families, and shaping futures.
That human impact is my greatest reward.
What personal habits or routines help you stay focused and creative as a leader?
I begin each day with clarity and intention. I set priorities early, reflect on long-term goals, and engage in deep strategic thinking.
I stay closely connected with my teams, ensuring I understand ground realities and remain open to new ideas. Continuous learning—whether through reading, observing global trends, or exploring new technologies—is a non-negotiable habit for me.
Discipline fuels my creativity.
How do you balance short-term challenges with your long-term vision for your industry?
I see business like building long-term architecture—your foundation must stay strong even when immediate circumstances fluctuate.
Short-term challenges require agility and quick decision-making, but they never distract me from the larger blueprint. At Tydoc, every operational move is aligned with a clear long-term vision of innovation, global expansion, and sustainable advancement.
Focus on the future enables us to navigate the present with confidence.
What advice would you give to young leaders who want to make a real difference in the world?
Dream boldly. Fail bravely. Rise relentlessly.
Do not fear starting small—fear not starting at all. Learn aggressively, build with integrity, and embrace challenges as opportunities.
When you combine courage with persistence, vision with action, and ambition with humility, you do not just create success—you create impact.
The world doesn’t need more followers. It needs visionary leaders who dare to redefine what’s possible.
