Terry L. Fossum’s groundbreaking goal-setting method, known as “The Oxcart Technique,” has gained global acclaim, receiving endorsements from top figures in science, business, and self-improvement. Notable supporters include Forrest M. Mims III, Paul Sean Hill, Marshall Goldsmith, and Dr. Ivan Misner, among others. His innovative approach, which integrates both positive motivation (“the carrot”) and negative motivation (“the stick”), has been praised for its effectiveness in goal achievement.
Terry’s path to success, however, was not an easy one. Raised in a poverty-stricken city surrounded by danger and adversity, he experienced significant personal losses, including the death of his father. Despite his determination to succeed, his early attempts at goal-setting were met with failure and self-doubt. His turning point came after years of struggle in the military and direct sales, when he discovered the missing piece to successful goal-setting: The Oxcart Technique.
The technique, inspired by Prospect Theory, focuses on balancing both the pull of rewards and the push of avoiding pain, leading to more sustainable motivation. This revolutionary method helped Terry rise from the depths of failure to become one of the top performers in his industry. His success was not limited to business but also extended to acting, martial arts, and philanthropy, where he earned accolades and recognition for his diverse talents.
Terry’s contributions go beyond personal achievements. Through his podcast, “The Comeback Chronicles,” and his books, including The Oxcart Success – Blueprint for Success and Never Miss a Goal Again, he continues to inspire others to overcome fears, self-doubt, and excuses, empowering them to achieve their goals in various areas of life. His vision also extends into helping organizations navigate rapid changes in today’s technological landscape. His upcoming book, DON’T think outside the box. THROW AWAY the box! outlines strategies for organizations to drive transformative change.
Celebrated by Insights Success as One of The Most Impactful and Visionary Personality to Look for in 2025, Terry L. Fossum’s journey from adversity to success illustrates the transformative power of innovative thinking and resilience.
