Gurugram, India | 20 July 2026: The Card Company, an RBI-authorized issuer of Prepaid Payment Instruments (PPIs), has announced the launch of its premium metal prepaid card powered by the RuPay network. The company states that the new offering is designed to make premium payment experiences more accessible by combining a metal card with customizable lifestyle benefits, without requiring income-based eligibility or credit underwriting.
Built on a prepaid framework, the card enables eligible users to access premium payment features after completing the prescribed Know Your Customer (KYC) process and setting up a prepaid wallet through The Card Company app.
According to the company, the product has been developed to broaden access to premium payment solutions while maintaining regulatory compliance and secure user safeguards.
Designed for Accessibility and Personalization
Unlike conventional premium payment cards that often require income verification or credit assessments, The Card Company’s metal prepaid card allows customers to select the feature package that best aligns with their spending preferences.
Customers can choose from two benefit plans, Travel and Lifestyle, or opt for the standalone metal card without additional features. The pricing structure separately outlines the cost of the physical card and the selected feature plan, providing greater transparency and flexibility.
Lifestyle Benefits and Rewards
The card offers access to a range of lifestyle privileges, including:
- Global airport lounge access
- Complimentary buffet experiences at selected five-star hotels
- Buy-One-Get-One (BOGO) offers at premium coffee outlets
The company states that the combined value of these benefits exceeds ₹50,000, depending on the selected plan.
Cardholders also earn Gold Coins on eligible transactions, with every spend generating rewards that can be redeemed for digital gold. According to the company, 100 Gold Coins are equivalent to ₹1 worth of digital gold, allowing users to accumulate digital assets through everyday spending.
Launch Offer
As part of the introductory launch, The Card Company is offering the metal card at no additional card cost when customers purchase either of the feature plans, priced at ₹5,999 plus applicable taxes.
Customers who prefer only the physical metal card without a feature plan can purchase it at a discounted introductory price of ₹3,999 plus applicable taxes.
Company and Industry Perspectives
Commenting on the launch, Sandeepan Kashyap, Chief Executive Officer and Co-Founder of The Card Company, said:
“Our objective is to make premium payment experiences more accessible to consumers across India. By combining a prepaid framework with a customizable metal card, we are introducing a product that offers premium features without the traditional barriers associated with high-end payment cards. We are also pleased to build this offering on India’s indigenous RuPay network.”
Nalin Bansal, Chief Relationship Management – Partnerships, National Payments Corporation of India (NPCI), added:
“NPCI remains committed to expanding secure and trusted digital payment solutions across the country. The introduction of a feature-rich prepaid card on the RuPay network reflects the continued evolution of India’s digital payments ecosystem and provides consumers with greater choice, convenience, and access to innovative payment products.”
Availability
The Metal Prepaid Card is now available through The Card Company mobile application. Customers can apply by completing the prescribed KYC process, activating their prepaid wallet, and selecting the physical metal card and preferred feature plan.
About The Card Company
The Card Company is an RBI-authorized issuer of Prepaid Payment Instruments (PPIs) in India. The company provides prepaid payment solutions designed to help individuals and families manage everyday financial transactions through a secure digital platform. Its product portfolio includes prepaid cards and financial management tools that support bill payments, expense tracking, household budgeting, and responsible spending through a unified mobile application.
Media Contact
The Card Company
Email: marketing@thecardcompany.in
Phone: +91 94183 44055
