As one of the top SAP partners in Saudi Arabia, DBS MENA has progressively grown by providing solutions that blend international standards with regional significance. The company, which has its headquarters in Riyadh and offices in Dammam, and Cairo specializes in areas like manufacturing, pharmaceuticals, retail, mining and EC&O. It is also offering customized SAP solutions that improve growth, compliance, and operational efficiency.
Under the direction of Eng. Mahmoud Moussa, the organization goes beyond system implementation. From SAP S/4HANA migrations to cloud adoption and advanced analytics, the company is supporting clients to get the most out of their technological investments. Their emphasis on measurable results, industry-specific innovation, and long-term collaborations distinguishes it as a strategic enabler of regional corporate success.
Let’s delve into the conversation where Eng. Moussa shares insights into the company’s journey, its approach to SAP implementation, and how DBS MENA continues to drive digital transformation.
Can you share the founding vision behind DBS MENA and how it has shaped the company’s role as a trusted SAP partner?
DBS MENA was founded with one clear objective: to bring global-standard SAP expertise closer to businesses in the Middle East. From the start, we positioned ourselves not just as system implementers but as strategic enablers of business growth.
Headquartered in Saudi Arabia, with offices in Riyadh, Dammam, and a hub in Cairo, we have deliberately built a strong regional footprint. This allows us to be close to our clients and to respond quickly to their business requirements.
Our founding vision has shaped us into a partner that consistently delivers enterprise-grade solutions with measurable impact, aligning with global SAP standards while addressing the dynamic business needs of the region.
How do you ensure that your SAP implementations are tailored to meet the unique needs of clients across different industries?
We focus on industry specificity. Our teams are structured around vertical expertise, so when we work with a pharmaceutical manufacturer, a retail chain, or EC&O, we bring people who already understand the industry dynamics.
We also invest in building end-to-end solutions. For example, we developed a comprehensive Retail Management System that not only matches international benchmarks but also integrates seamlessly with SAP. This system covers everything from point-of-sale operations to supply chain visibility, giving retailers in the region the same sophistication as their global counterparts.
By combining SAP’s global framework with our industry accelerators, we make sure implementations deliver immediate, relevant value.
How do you build and maintain long-term trust with your customers as their strategic SAP partner?
For us, trust comes from delivery and consistency. Clients stay with DBS MENA because we provide predictable outcomes: projects delivered on time, budgets respected, and systems that run smoothly.
We also emphasize ownership. Our teams work side by side with clients, ensuring knowledge transfer and continuity long after go-live. This reduces dependency and positions us as a true partner rather than just a service provider.
It’s this reliability and measurable performance that builds long-term client relationships.
What challenges do businesses in the MENA region face when adopting SAP, and how does DBS MENA address them?
We are constantly navigating three major challenges. First, many organizations still rely on legacy environments, which makes transformation far more complex than it appears on paper. Second, we often have to bridge integration gaps, ensuring SAP works seamlessly with multiple third-party applications. And finally, effective management changes is essential, as teams need to adapt quickly to new processes and ways of working.
We address these by deploying structured migration strategies, leveraging our retail and manufacturing accelerators, and ensuring seamless integration across platforms. Most importantly, we implement SAP with an eye on speed to value, ensuring clients see quick returns, not just long-term potential.
Who is the key personality behind the success of DBS MENA, and what role have they played in its growth?
Our growth has been driven by a clear focus on strategic expansion and operational excellence. From day one, we have concentrated on three priorities. First, I focused on building a strong regional presence establishing our headquarters in Saudi Arabia and expanding our footprint with offices in Riyadh, Dammam, along with a dedicated hub in Cairo. Second, we ensure that DBS MENA remained fully aligned with SAP’s global standards and future roadmap.
And third, we are committed to driving industry-focused innovation, including the development of our end-to-end Retail Management System, which enhances SAP’s capabilities while meeting international benchmarks.
This approach has enabled us to scale rapidly while staying relevant to fast-changing market needs across the region.
With digital transformation accelerating, how is DBS MENA helping clients unlock more value from their SAP investments?
Our role is to make sure clients don’t just implement SAP but maximize its ROI. We achieve this by migrating organizations to SAP S/4HANA, which allows for faster performance and real-time analytics. We also focus on enabling cloud adoption, helping businesses reduce infrastructure costs while increasing scalability.
Additionally, we embed AI and advanced analytics into operations to enhance decision-making and drive operational efficiency.
For instance, in manufacturing, predictive insights help reduce downtime. In retail, integrated SAP + RMS solutions improve sales visibility and customer experience.
We focus on outcomes that directly translate to efficiency gains and revenue growth.
How does your team balance global SAP standards with regional business and regulatory requirements?
The balance comes from dual expertise. Our consultants are certified in SAP while also experienced in regional regulations and compliance.
For example, our projects in Saudi Arabia are fully aligned with ZATCA e-invoicing requirements, while our Egypt hub ensures compliance with local tax and reporting frameworks.
This dual focus ensures our clients get the best of both worlds: global standards without compromising local compliance.
What initiatives has DBS MENA undertaken to stay ahead of emerging SAP technologies such as S/4HANA and cloud solutions?
We consistently invest in capability development to ensure we stay ahead in delivering value to our clients. We have helped create a Center of Excellence for S/4HANA migrations to support clients transitioning from ECC, and I make it a priority to train our teams on RISE with SAP and cloud-first strategies.
Additionally, we actively test and adopt new SAP modules and integrations, often before our clients even realize they need them, so we can provide forward-looking solutions that drive their success. By staying ahead of the curve, we ensure our clients are never “catching up” they’re already positioned for the next phase of digital transformation.
How do you measure success—not only in terms of project delivery but also in terms of client satisfaction and long-term growth?
We measure success on three levels. We evaluate the success of a project by focusing on several key areas. First, we track project KPIs such as delivery on scope, timeline, and budget, ensuring that we meet our commitments efficiently. Equally important are the outcomes our clients experience, whether it’s efficiency gains, cost reductions, improved reporting, or enhanced customer experiences.
Finally, we pay close attention to client retention and expansion. Many of our clients chose to expand their engagements with us after the first project, which we see as the strongest indicator of their satisfaction and trust in our work. This three-tier approach ensures our definition of success is always tied to business impact, not just technical delivery.
What is your long-term vision for DBS MENA, and how do you plan to further strengthen your position as one of the most trusted SAP partners in the region?
Our long-term vision is to be the leading SAP partner across the Middle East, recognized for industry-focused innovation and consistent delivery.
We’re proud of our strong Saudi base, with offices in Riyadh, Dammam, and our Cairo hub. Our next phase of growth includes expanding further in the Gulf to serve UAE and wider regional markets.
The path forward for us is clear. “We will focus on strengthening our industry solutions, particularly in retail, manufacturing, and pharmacy, to better serve our clients’ evolving needs. At the same time, we are committed to expanding our geographic reach across the MENA region, ensuring that our solutions have a broader impact.” Throughout this journey, I will continue to align closely with SAP’s future roadmap, leveraging its innovations to drive growth and deliver value.
By doing so, DBS MENA will remain not just a trusted partner, but a driver of digital growth in the region.
“DBS MENA is built on business clarity, measurable outcomes, and the ability to deliver SAP solutions that directly support clients’ competitiveness in a fast-changing region. “
