Prime Highlights
• Google launched its Pixel 10 line of smartphones on Wednesday
• Pixel 10 ($799), Pixel 10 Pro ($999), and Pixel 10 Pro XL ($1,199) launched with upgraded display, storage, and performance.
Key Facts
• The devices heavily integrate Gemini AI features, including Magic Cue, Gemini Live, and Camera Coach.
• The Pixel 10 Pro Fold features an 8-inch inner screen, a lifetime durability rating of over 10 years, and enhanced drop protection
Background
Google has launched its Pixel 10 smartphone series, making its newest devices centered around artificial intelligence. The launch took place on Wednesday, just weeks before Apple is expected to announce its new iPhones in September.
The Pixel 10 family includes several models. Google has announced pricing for its upcoming Pixel 10 lineup. The Pixel 10 will start at $799, while the Pixel 10 Pro is set at $999. The top-end Pixel 10 Pro XL, which offers a bigger display and expanded storage, will be priced at $1,199. In addition, Google introduced the Pixel 10 Pro Fold, its next-generation foldable device, with a launch price of $1,799. The foldable features an 8-inch inside screen, extended drop protection, and a fold that will last a lifetime of over 10 years.
The series highlights Google’s Gemini AI assistant, which powers many of the new features. Magic Cue helps by showing useful details automatically, such as flight information when calling an airline. Gemini Live allows users to talk in real time about what is on the screen. The new Camera Coach suggests angles and lighting for better photos and can merge several shots into one where everyone looks their best.
The Pixel 10 Pro models also come with a free one-year subscription to Google’s AI Pro plan, normally $19 per month. This subscription offers extra Gemini features, early access to apps like NotebookLM and Veo 3, and more storage space.
Although Google’s Pixel phones have a smaller market share compared to Apple and Samsung, analysts say these AI tools could attract new buyers. With Apple delaying big Siri updates until 2026, Google may gain an early lead in AI-powered smartphones.
