Pioneers see change, while others shape it. Anne Liebgott leans solidly towards the latter. Her career has been a masterclass of flexibility, creativity, and purpose-driven invention, spanning the years of print and direct mail to the birth of artificial intelligence. She began her career in traditional marketing and communications, where she mastered the art of creating compelling narratives, a skill that would serve as the foundation for her lifelong quest of connection and transformation.
When the digital era arrived, she did not wait for training; instead, she taught herself HTML and created one of Switzerland’s earliest public websites, earning a spot on Swiss television. That daring leap into the unknown signaled the start of a new chapter, one distinguished by her ability to combine technology and humanity.
Liebgott, the Founder of AW✚SWITZERLAND, an award-winning platform that connects cultures and clients in wealth management, is redefining cross-border collaboration via honesty and trust. Her journey, which includes business, mentoring, and leadership, demonstrates a strong sense that growth is most meaningful when motivated by curiosity, integrity, and connection. Anne Liebgott’s narrative is not merely one of professional accomplishment, but of a visionary who elevated transformation to the level of art.
From Print to Pixels: A Marketing Pioneer
Liebgott’s professional journey began in marketing, communications, and business development. She cut her teeth on traditional marketing methods, direct mail, print advertising, and one-to-one engagement tactics that required precision and creativity in equal measure. Working with Swiss companies targeting international clients, particularly in financial services, she discovered the power of well-crafted, multi-step campaigns that combine clear narratives with strong response elements.
Then the internet arrived, and everything changed. While many marketers hesitated at the threshold of digital transformation, Liebgott dove in headfirst. She taught herself HTML and created one of Switzerland’s first public websites, an achievement that earned her a feature on Swiss television. That moment ignited a passion for technology driven communication that continues to burn today.
“I’ve witnessed the transformation from print to digital, from static content to real-time interaction, and now from automation to artificial intelligence. Each evolution has reinforced my belief that technology, when used responsibly, enhances rather than replaces human creativity and connection,” she reflects.
This philosophy guided her through decades of change. She embraced each technological shift not as a threat but as an opportunity to deepen engagement and build stronger connections. Recently, she completed intensive training as a Chief AI Officer and mastered 29 AI applications, exploring how artificial intelligence can elevate business strategy, compliance, and client engagement.
Building Bridges Across Borders
Going independent became a natural progression for Anne Liebgott’ She craved the freedom to apply her skills across industries, collaborating with global corporations and innovative sports ventures. Each new project pushed her to adapt creatively and deepen her understanding of how strategy and storytelling engage diverse audiences.
One of her most professional achievement came with the creation of AW✚SWITZERLAND, an award-winning platform and directory that connects U.S., Canadian, and Latin American citizens, residents, and expats with Swiss private banking, wealth management, and related services.
Over the past 11 years, this initiative has evolved into a trusted information hub that bridges cultures and enables transparency between clients and professionals in the wealth management industry.
What sets AW✚SWITZERLAND apart is her hands-on approach. She manages every aspect of the platform, from concept and design to programming, content creation, partnerships, and ongoing promotion. The platform represents both a professional milestone and a personal passion project. It has earned industry recognition, including awards for Best Use of Social Media and Best Marketing Campaign.
Building on this success, she recently launched two new platforms: AW❖UNITED KINGDOM and AW●ASIA PACIFIC | MIDDLE EAST, expanding her vision of transparent, trustworthy cross-border connections.
The Art of Balance
Anne Liebgott professional achievements gain deeper meaning when viewed alongside her personal journey. As a young single mother of two daughters, she made a clear decision early on: family would always come first. Her daughters often accompanied her on business trips, experiencing different cultures firsthand. These shared adventures shaped not only their worldview but also her understanding of what true balance means.
“Balance is less about strict separation and more about meaningful integration,” she explains. Sports have played a vital role in maintaining that equilibrium. Skydiving, scuba diving, sailing, and alpine sports brought excitement and sharp focus. The thrill of mastering new techniques mirrored the challenges of entrepreneurship and leadership. Later, fly fishing and golf offered calm, patience, and mindfulness. Each activity helped her recharge and approach life’s demands with renewed energy.
As her daughters grew older, she adapted her professional routine to work just a few hours daily outside the home, ensuring she remained present for moments that mattered most. The rapid evolution of technology, home computers, laptops, mobile phones, and advanced online communication tools made this lifestyle possible long before remote work became mainstream.
“Some of my best ideas have come to me outside traditional working hours, while snowboarding in the Alps, sailing in the Caribbean, or simply taking time to reflect away from a desk,” she shares.
This unconventional approach sometimes raised eyebrows. Society questioned her rhythm, her boundaries, her choices. She learned to trust her own path and dismiss overly critical opinions. What mattered most were results: happy clients, thriving projects, and daughters who understood that success takes many forms.
Leadership Through Collaboration
Anne Liebgott defines her leadership style through collaboration, trust, and mutual respect. She believes leadership flows not from hierarchy but from example. Keeping an open mind allows innovation to flourish, and she encourages those around her to share perspectives freely.
“Great solutions often come from collective insight rather than individual authority,” she notes.
Decision-making, for Anne Anne Liebgott, requires both clarity and timeliness. She approaches challenges with a balance of intuition and logic, gathering necessary facts, weighing viewpoints, and then acting decisively. Over the years, she has made tough and sometimes unpopular decisions, learning that transparency and integrity in communication earn lasting respect.
Adaptability defines another crucial element of her leadership. The business landscape changes rapidly, especially with technological innovation and shifting global dynamics. She prioritizes staying informed, embracing new tools, and continually reinventing processes not just to stay relevant but to inspire teams to see change as opportunity rather than disruption.
Consistency anchors everything. Anne Liebgott’ remains approachable, fair, and forward-looking even under pressure. She values people and progress equally, believing that effective leadership measures not only outcomes but how those outcomes are achieved.
The Creative Force
Creativity fuels Anne Liebgott’ passion. She thrives on the energy that comes from building something from scratch and watching it come to life. Success resulting from creativity becomes an almost addictive force that drives her to keep imagining, building, and improving.
She maintains an ever-growing list of creative pursuits: writing a series of children’s books, crafting a thriller novel, experimenting with abstract painting. Each represents a different facet of expression, a chance to explore new dimensions of imagination and storytelling.
The arrival of her grandchild added a deeper layer to this passion. It made her more future-oriented, inspiring reflection on the legacy we leave behind, not just in material terms but through creativity, ideas, and values we pass on.
“What fuels my passion is the combination of curiosity, creation, and continuity. The desire to keep learning, to express myself in new ways, and to contribute something lasting,” she explains with a period.
Strengths and Lessons
Natural curiosity forms the core of Anne Liebgott’ professional success. This genuine desire to understand how things work, explore new ideas, and continuously learn has led her to ask questions, experiment, innovate, and stay adaptable. Her hands-on attitude complements that curiosity, she has never hesitated to dive into details, whether designing, programming, or fine-tuning strategy.
Reliability defines another crucial strength. When she makes a commitment, she follows through. Being someone others can count on has proven central to building trust and maintaining long-term relationships. Her “say-see” attitude, what she says, she does, reinforce, that consistency and dependability.
Forward-thinking helps her anticipate needs, challenges, and opportunities before they arise. This mindset has guided her through complex projects, enabled strategic planning, and ensured that collaborators always feel supported and prepared.
She acknowledges weaknesses as opportunities for growth. Perfectionism sometimes delays progress, so she has learned to balance quality with efficiency, recognizing that “done” can be better than “perfect.” Procrastination appears when juggling multiple creative projects, teaching her to prioritize and set structured goals.
Recognition and Legacy
Beyond industry awards, Anne Liebgott’ takes greatest pride in her reputation as a trustworthy source of information. This trust, built through diligence, transparency, and genuine engagement, has opened doors to speak at professional events and share insights on international marketing, communication, and cross-border business development.
She cherishes her role as connector and mentor. Others frequently seek her advice, and she takes satisfaction in helping young professionals define their paths or supporting experienced individuals at career turning points.
“Knowledge gains true value when shared. Mentoring has become a deeply personal way to give back to the community that has supported me throughout my journey,” she believes.
On a personal level, she considers her greatest achievement maintaining balance—building a meaningful career while raising a family, nurturing lifelong friendships across continents and time zones, and continuing to grow creatively.
Wisdom for Aspiring Leaders
To those aspiring to leadership roles, Anne Liebgott’ offers clear guidance: find your niche where strengths, passions, and values align. Leadership becomes most authentic and effective when grounded in genuine interest and purpose.
“Don’t fall into the trap of overthinking or waiting for the perfect moment. Opportunities rarely arrive fully formed. Take calculated risks, learn from every outcome, and keep moving forward with resilience and curiosity,” she advises.
She emphasizes maintaining an open mind. Leadership isn’t about having all the answers but about listening, learning, and adapting. Value feedback and suggestions, they offer insights you might not see yourself. Balance remains crucial. Ambition without equilibrium quickly leads to burnout. Prioritize well-being and relationships that make life meaningful. The personal side family, friendships, travel, creativity—provides inspiration and strength, not distraction.
“Time is the one resource that cannot be regained once it’s lost. Invest it in meaningful work, in people who uplift you, and in pursuits that enrich your life. Leadership is not just about achieving goals, it’s about how you live the journey,” she reminds.
A Closing Thought
Anne Liebgott message resonates with clarity: think critically and trust yourself. Don’t let others sway you—stay true to your values and instincts. Failure forms part of growth, not the end of it. Take time to reflect, but don’t overthink. Progress comes from action and persistence. Above all, see things through. Commit to your ideas, learn from experience, and move forward with courage and consistency. Success follows those who combine clarity, confidence, and resilience.
She closes with a quote from Albert Einstein that perfectly captures her philosophy: “Creativity is intelligence having fun.”
In Anne Liebgott, we see more than a marketing pioneer or platform builder. We see an architect of connections someone who understands that true success flows from authenticity, adaptability, and the courage to forge your own path while lifting others along the way.
As she continues exploring the frontiers of artificial intelligence and expanding her global platforms, one thing remains certain: wherever curiosity and creativity lead, she will follow with purpose, passion, and unwavering commitment to meaningful impact.
AW✚SWITZERLAND: americanswelcome.swiss LinkedIn Page: https://www.linkedin.com/company/aw-switzerland
AW❖UNITED KINGDOM: americanswelcome.uk LinkedIn Page: https://www.linkedin.com/company/aw-united-kingdom
AW●ASIA PACIFIC | MIDDLE EAST: americanswelcome.asia LinkedIn Page: https://www.linkedin.com/company/aw-asia-pacific-middle-east
Anne’s LinkedIn Profile: www.linkedin.com/in/anneliebgott
